Aug. 30, 2022

#75: Solutions for the staff crisis, core drivers, and the up side of rock bottom. With Dr Sam Bowden

#75: Solutions for the staff crisis, core drivers, and the up side of rock bottom. With Dr Sam Bowden
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Season 1

We like to do optimism on the Vet Vault, and because of all the enthusiastic people we speak to on here our positivity bias is constantly reinforced. But the reality is that there still is a lot of room for improvement in the vet world. LOTS of room. Many people in the profession are still stuck in old patterns of excessive hours, excessive workloads, lack of time, insufficient remuneration, frustration and dissatisfaction. But our guest for this episode is a pattern interrupter.

Dr Sam Bowden is a former practice owner and a serial entrepreneur, in and outside of the vet profession. He’s the co-founder and CEO of the Accelerate Practice Academy - a coaching service for veterinary and other health practices, and he has devoted the last 12 years of his career helping practice owners increase their happiness, work-life balance and profitability. But as you’ll hear in this episode - it’s not just about numbers and sales and management - it’s mostly MINDSET, and that’s where we pause and what we explore in this conversation; from what drives us as individuals, seeing opportunities in periods of change, leveraging your skills and interests, solutions to the veterinary staff shortage crisis and about seeking the moment of great personal change. 

Arrange a chat with Sam at support@acceleratepracticeacademy.com to find out about his Accelerate Mastermind Group to help get your practice where you want it to be, and learn to love dentistry with his Vet Dental Academy. (And don't forget to name drop: tell him the Vet Vault sent you for your listener freebies.) 

Go to thevetvault.com for show notes and to check out our guests’ favourite books, podcasts and everything else we talk about in the show.

Join us for our first ever LIVE event in Noosa in November '22 with special guests Prof David Church and Prof Jill Maddison. 

If you want to lift your clinical game, go to vvn.supercast.com for a free 2-week trial of our short and sharp high-value clinical podcasts.

We love to hear from you. If you have a question for us or you’d like to give us some feedback please get in touch via email at thevetvaultpodcast@gmail.com, or just catch up with us on Instagram.

Support the pets of Ukraine here. 

And if you like what you hear then please share the love by clicking on the share button wherever you’re listening and sending a link to someone who you know will enjoy listening.

 

 

Before we kick this off, I want to tell you about something important, but I think you'd like to hear about it's not an ad so please don't skip, you might be able to help you'd all be aware of the horror unfolding in the grain at the moment and as animal lovers it's likely that you have noticed the heartbreaking images and stories about how the animals and Ukraine are suffering alongside their owners.
And you've likely felt powerless and frustrated about it but we can help just before recording this.I had a conversation with dr.Ivan Zack, most famously, the brains behind smart flow Actually most famously a previous guest on the vent valve.Now, Ivan surname is actually Zachary and cough and that's a Ukrainian surname.
So this catastrophe in his homeland is obviously very close to his heart.So Ivan and his team and his new Venture Galaxy vets have created a not-for-profit called the Galaxy Gates Foundation and the first mission is aimed at the pits of Ukraine.So how can you help two ways number one?
Give money, always helpful.Go to Galaxy vets dot Foundation or just click.On the link and I'll show description all the money goes directly to veteran organizations and volunteers and is used to provide food shelter, and vodka.But there's another really useful gift that you can give your skills the foundation has set up a Telehealth service for the pet owners of Ukraine.
As you can imagine they have very limited access to Veterinary Care at the moment and I'm sure they'd often be in desperate.Need for some help for their beloved pets.And that's just the kind of help that you can give.So jump on the link, give some of your time.I'm give some love.I know.
This is what you do best and now you have an opportunity to go Global and yes, there's a translation service integrated in the system.Okay, let's get to our episode.I'm going to start this one with a bit of a rant.We like, to do, optimism, on the vet, Vault.
And because of all the amazing people we speak to, I tend to are rose-tinted glasses where I think here in Red Land in 2022, Everything is Awesome.Or at least, I think it's getting a lot better.But the reality is that there's still room for improvement.So here's my rent.
Last week, I had a conversation with a new grad who six months ago when she was about a month out, was thrilled with a new job and full of energy and ideas for a patient and for the clinic she works for when I spoke to her last week, though.I recognized it.That look, that sideways smile.
That says, yeah, it's fine, I'm fine.I mean, I'm tired because we so busy and we don't really get breaks and I leave an hour after I'm supposed to do.So, They're living hour shifts.So I miss all my social events but we just so busy, but that's okay.Yes, I've spoken to the bus but they said, it's not really a problem.
Yes, I'm having my pair of you next week but they gave my colleague, only a two dollar, an hour pay increase, but they say, it's already over the reward.So I'm not very hopeful, but they sent money so tight, but I don't understand that because we so busy, but that's okay.I'm still enjoying it.And I know I know that you won't be there a year from now.
I know this because it was the same shit. 20 years ago and I was a new grand or maybe she'll still be there but she'll be resentful and that thought will start niggling at her.You know, the one I think I started the wrong thing and her enthusiasm all Wayne.So whether she stays and becomes a part of the problem or she goes and leaves them short-staffed, and even more Under Pressure, he's cycle perpetuates Can we all agree that we need to break that cycle?
So how do we do that?Well, first of all, we listen to the vet felt because that's where we get ideas and inspiration.But what then and right here is where I think a lot of us, get stuck because we try to do it ourselves and we do that because we such clever, Little Monkeys.
And so good at problem-solving and to be fair, we really are.But we think that we can and should solve every problem, ourselves, hands up, if you've x-rayed and diagnose yourself, Self or colleague or a child in the past year.You can't see me, but my hand is up.So, whether it's personal stuff, you know, diet or Fitness or well-being, or whether it's clinical or whether it's business stuff, we figure shit out and we think we do a great job, but often we don't, if my new grad friends boss was doing a great job, they wouldn't be teetering.
On the edge of losing, yet another great fit, so maybe sometimes we need a bit of help.I guess for this episode Spends His Life helping people and Breaking Point the cycles and Excavating people out of rats dr.Sam Bowden, is a former practice owner and a Serial entrepreneur in and outside of it.
He's had multiple successes and as you'll hear in this episode, some notable less successful Ventures or as you call them lessons.Is the co-founder and CEO of accelerate practice Academy.A coaching service for veteran and other health practices and he's devoted the last 12 years of his career helping practice owners increase.
The happiness work-life balance and profitability, but as you'll hear in this episode, it's not just numbers and sales and management with Sam.It's about mindset.That's where we pause and what we explore in this conversation.We talked about what drives our, our primary needs as individuals and as a species about why, it's sometimes a good thing to hit rock bottom, but also about strategies to keep you away from Rock.
Bottom, Sam flips The Narrative about a profession being in a crisis and points out that the current situation is Ripe with opportunity and he gives us some ideas on how to find those opportunities.We get practical with possible solutions for the I go and find a new vet, so nurses problem, how you can leverage your skills and talent to benefit yourself and your workplace.
Even if your employee and not the owner, Sam gives us some very good advice on how to select the coach and much, much, much more.It's a Coca and I think you will get a lot out of it.Now, before we jump in, if you've listened to our short housekeeping episode before this one, If you haven't have a quick listen, this is one of the episodes where we've got an affiliate deal.
With our guests.Sam has some really Innovative programs under the banner of accelerate practice Academy that can help practices to well accelerate the business.But as you'll hear in this conversation, it's about a lot more than business.For Sam business is just a part of the foundation.If you listen to this and you think, man, I like this guy, I think you can help me have a listen at the end of this episode, where we'll put together some details about what they can do for you.
Okay, let's jump in with dr.Sam Bowden.Should we start with just a little bit about you Sam?So you've had a very interesting and varied career.
You've gone from vetting, standard waiting to practice ownership.Couple of practices, you had a completely non veg related business.Was it still works or something like that sheet, metal Factory cracking idea cracking - yeah which which didn't go well, right.
That that wasn't that hard was in there.We're winning business and then you started them Tobias Group which was a success.And then there's the coaching aspect of it.It's so many facets to your career and and I'd love to know why what drives you or what drove you to explore those different options.
Because the other option that you see very often, is somebody starts practiced.That's your thing, you build it to created you in that comfort zone and sit back and you can be content in it.Why is that not for you?Well, thank everybody.Has you know this talk about the six human needs that people have?
We all have the same six human needs but we value them.Differently and one of the one of the human needs is growth.And so, I value growth, very highly.And I've just found that over the period of time, you know, your kind of grow up to a certain level in what I call a game.
So I say it's of that practice or it's not so much sheet.Metal Factory is that leads to bad idea and a lot of pain, a lot of great learnings from it, but we'll talk a bit more about that but I think because I'm because growth one of my key drivers, if I don't feel like I'm growing, I do.
Feel satisfied and fulfilled.And you know they say one of the sort of four different elements to human happiness.And one of those is a sense of progression moving forward, which is that growth thing.And if you don't have that sense of growth Beauty in your business, or your personal life, or your health, your finances or whatever, you'll start feeling a bit frustrated, a little bit edgy.
And so what I found for myself is I can remember when I had my, you know, I had that first step practice in Western Australia and that was going well, we sort of Took that from nothing to, you know, is doing very well financially over about four years.But I just sort of start getting these each and kill a little time to move on.
So you know, I bounce from that into another vet practice, which I actually bought sight, unseen while I'm surfing in Costa Rica, maybe we should just run a session on surfing here but that is bad and you know, so I sort of bounced from that.And then while I was doing that I was took on the sheet metal Factory in that didn't go so.
Well, I was just looking for a way to get ahead financially and Sheet.Metal Factory was just a bad, bad idea that I went off sheet.Metal Factory stainless steel Gold Coast.What could possibly go wrong and fabricating stainless steel products and because that was going so badly, it kind of forced me in this area of personal development because I was like, I'm just drowning, I was just emotionally and financially just stuffed.
And so out of that, the buying group sort of popped round is a good idea.That other people's idea, wasn't my idea, it was someone else's idea OS.I've never had a good idea.I just hear them, but I'm good at implementing and so, you know, in the buying group sort of popped out, and then I found that my vet practice after a while it just wasn't, it wasn't stimulating.
Me, the thought of can keep you on Consulting felt very constrictive to me, but I just loved helping.You know, when I was helping others grow their business, that was just my kind of thing.So we sort of grew these buying group and then the mentoring started and so once in the buying group, got to a certain size and I just went I'm just I just don't like I feel caged again but mentoring and helping others create their own Deal scenarios, that's what excited me.
So I think in answer your question what drives you I think it's the desire for growth and evolution and we all actually have this desire for growth and evolution because that's what you do as humans.We are we evolved and I'm just probably good at listening to that and when I start feeling frustrated, I realize it's because I'm not evolving.
And so the next game often turns up when you start opening your eyes and going well what is it that really likes me up.So is that massive desire for growth?And this might be a personal question for me.Is it a curse?
Or is it a blessing to have another strong?Just like it.Like, it could be the next shiny thing syndrome.You'll be see it as that because you people talk about Mastery and to master something truly, but it's stick at it and do it and do it, and do it.I had a great saying the other day that said, the enemy of Success is Not Failure, Its boredom and I was like, oh crap.
That to me, I get bored and move on.How Experience.That is it.Is it a blessing for you?It's both mode identify this a few years ago, I was about six or seven years ago as it was at a big event of a Tony Robbins event and they're talking about your primary question.
We all have a primary question that drives, everything we do not and it's developed very, very early on in your life from what they call a primary pain generator.So something happened and you develop, meaning to it, you know, the meaning that I'd put to it and the, my primary question was, how can I improve this?
So, what I'm thinking all the time, In everything I'm looking at is how can I prove my business?How can I improve myself?How can I prove my relationship?You know, I don't believe washing up the dishes and I'm thinking how can I do this more efficiently?Like so, is that part, is the curse is because, you know, you think what's good about it will good things is, of course, you looking to improve and grow and and that's good.
The downside is, you never felt any peace.Hmm.Because everything they always needs fixing like I can walk across a lawn and find the one lead in that weed in the lawn.I just see it my brain just Until you can fix that bit.So, really, I had to kind of learn to change my primary question to, how can I appreciate this moment?
Even more and add value to it.So I could kind of keep the bit that was good which was a lot of the growth.But I also wanted peace and I found I noticed this in a lot of people.The growth is there and they cut it becomes addictive but they're never there always almost frantically chasing the next thing and that that becomes that was me.
I called the bright shiny.It's like, ooh, that's exciting.What about this?What about that?And that created its own challenges.So I think it's both.You need to keep the good bit of growth, but you need to figure out how to bring peace into your life that if you never improved anything, that's okay as well.
So how did you find that piece?Because it's easy to say and maybe not so easy to do.Yeah.I think it comes back to the belief that that I have that everything's perfect as it is.Is so whether you do something or not, it's perfect, you know, you can appreciate it for what it is and you can look to improve it.
But if you don't that's okay.You know, the universe is what is a 13.8 billion years old and everything has had to happen perfectly in the perfect time for you and I to be sitting here in different parts of Australia, having a conversation on technology and it started with nothing.
Who are we to say this?Should And all that shouldn't happen.I mean that's just I find that hilarious.I've been with my Universal knowledge of 49 years.How would I know more than some kind of intelligence is being over 13.8 billion years in absolute perfection?
So I think I almost ridicule myself going, don't take yourself so seriously Sam if you think you got an idea, maybe you'll do it, maybe you won't.It actually doesn't matter.What's the purpose of being here is literally just to have an experience, and I think it's just to evolve L've and experience life essentially with the good things and the bad things.
And as much as you can without judgment because judgment is this is good or I think that's bad who are we to say what's good?And what's bad?It is what it is because it happened that way.So I think it was sort of a multitude of these things and maybe aging a little bit.
I let go of the hunt, the chase, it's still in me but I can enjoy some hunting but I also enjoy The 18 bit too.So I can sit back and just, you know, go surfing or go fishing or hangout and, and enjoy that without that, that incessant desire to be doing more and growing which it which it used to be me is it easier to do that?
On the other side of this is quotation success because you reach success to some degree, whether it's in the bowl, let's put it out there, financially.I don't know if financial situation but I'm sure the You've done well enough that the primary needs are taken care of.
So that that push for the hunt.For all I not enough, I don't have enough, I don't have enough.Is it easier?Once you get to that point of Kuwait, I can draw a line and say, well, that's enough.Now I can get more picky with how I perceive things, and not wake up.Every morning with going.
I have this shortage and I need to go and work harder to come up with new ideas.Yeah, that you know, that one of the most common human fears is scarcity.And that comes from Or something to, you know, essentially the mind is thinking there's a lack lack of opportunity.
If I'm missing this opportunity or miss out, what am I original mentors is actually great friend of mine.He's a guy in real estate guy Bernard Gordon Douglas, incredibly successful guy, who knows what he's worth.But he said to me one day, he said, Sam take care of the money and then the game gets really interesting and what he meant by that is just make the sort of like, figure out how much money you need to actually live, so you're going to have a cracking life, no matter what.
Just make that amount of money get on with it, make it, he said, because after it, you do move into lower need where it's not about survival then it's more about fulfillment.So I think you've been easier on the other side.I think people say you know that's all just be at first.
That's that's a the be do have that is very relevant but I find it's easier to be more patient when you know that everything's you know, financially you're taken care of.Now.Look, I'll be honest.I was very driven.Eventually because I wanted options in my life, I didn't want to have to say no because I didn't have the time or I didn't have the money.
So, you know, a friend rang me up the other day and wants to go heli-skiing.We're shooting over to New Zealand for a week fact.I think we might nearly bump into you over there I believe here and just the fact that you can say, yep.And you've got the time and the finances to do it, I think that allows you to have a great experience.
So that was always the game.I was playing is right?I knew how much financially I needed to make.That then I went the financial gains done, what's ironic is once you reach that and you're not chasing, it actually becomes easier actually make more.And a lot of the work we do with people is to get to the place where they're financially taken care of.
Because then once you've got your business that level, you know, if I sold it on, had this amount of money I'm done.You actually do relax more in, it's like you can appreciate life more for what it is Rattle and I'll be happy when And I think the I'll be happy with him and I just see people just driving themselves driving themselves so hard and it's crazy because life's passing them by and they're chasing.
This happiness thing is, I'll be happy when and I can tell you, you get to Financial Freedom and you just go is this it?But I can remember the moment we were financially free.I was over at strategy and I was over there is the mates and we're having a bonfire down the beach at about 5:00 5:30 Noon or Winters days got this time of year and I got the phone call yet.
Funds are transferred, you're done, and I was like cool.Now, I've been chasing this thing, my entire life, this this Almighty Financial Freedom thing, they get a no way how cool thanks hung up.That went Is that it?This is so disappointing.My time, waiting for the fireworks of wanting, the cheer squad and everything.
I'll just walk down and grab a beer with her mate.We just carried on as we were and was really weird.It really hit me that, you know, I'll be happy when doesn't happen because I got there and I didn't really change anything.It was more comfortable there and but I didn't it didn't sort of change the way I felt and thought and things like that.
All that happened is then you start to realizing that what is it that I really love doing and what do I really?You want to do what fulfills me the most.And when you're doing that, there's I say to stay, I stopped working years ago because the stuff that I do is just pure, I mean, I do it.
It's just Joy.I just love it.It's just fun.It's in.It's fulfilling and, you know, half the time I'm doing half the stuff I'm chatting for people, for hours, just for pure entertainment site, and I think that's probably what Gordy meant when he said, take care of the money, then the game gets really interesting.That's correct.
It's a lot in that lot a lot about John pack.So you mentioned earlier in the conversation Sam that you had a point was it around the sheet metal Factory.You started doing a lot of self improvement work.Was that the trigger?Because I when you listen to stories of a big change for somebody to go from living, it's got a thoughtless.
Lie.All in the radical, something like that or going through the motions stuck in The Matrix plugged into the 62 decidedly a switch flicking, and a big change and chasing the thing.They love, you know, I'm going to do this thing.So often associated with a with an event and often a traumatic event.
Painful event in is somebody's dying or near death or disease, or massive failure, business failure or something like that.What was that your turning point or door was there?No, such specific point in your story.It was completely that, okay?Completely that.So it was the the sheet metal Factory.So, what happened was, I bought the vet practice and things were going in.
Was a very small Clinic like it was like I bought it sight unseen while I'm surfing in Costa Rica so that's not so smart, so listeners, please probably won't check it out a bit more than that.And I might have mind flew down and said, I look maybe little bit of elbow grease, but she'll be right.And I remember turning up for this place and where they pulled up there.
I thought it was a joke, and it was his lime green, painted building.And, you know, I remember walking in, and there was an x-ray machine hanging off the wall and it didn't work.And the, you know, the developer was a cat was a Right in the toilet and you'd go in the toilet and been blacked out, you do your x-rays in there and the dental kit was literally a flat head screwdriver with a little Notch out the end.
That was a dental kit for knocking calculus or so.I just I turned out of it mother.What have you done like an idiot?Yeah.The shocking thing is in today's market.That's probably worth millions that breakfast.Yeah.Yeah, I remember it like it was very, you know, it came out of a deceased estate and I bought it very cheap.
I remember, going down and trying to get a loan.Loan for 25,000 dollars to buy this thing and they went, no, but they give you a loan for a, for a, for a Holden Car, 4:30 flight.It started my distaste for banks.But what happened?
I got them working really hard and I thought, you know, this will go well, and just wasn't moving ahead.So, I bought this sheet metal Factory, which was a, it was sold with management, and I thought great will buy that.That'll give me a passive income.Well, that was Nature's Way or the universe's way of saying right?Oh Sam, you're about to get a few life lessons.
Here and it literally put me into depression.So I didn't want to talk to anyone, we're losing money, hand over fist.I just, I had no idea what I was doing, and it's pretty cocky back then, to be honest.And that's probably why.Didn't I thought I'll be all around these two businesses and a result.
I ended up, I remember, I'd go to bed just feeling I had this sick feeling in my gut for like 18 months and, you know, and I was I just felt I literally, I I remember it was like 2:00 in the morning.
I had what's called a snap point and this is sort of when you get to the point where you just got because can't take it.Any longer is like human beings will takes up to a certain level.And finally one day they'll go numb and remember thinking at that point in time I would have happily taken 60 Grand a year for the rest of my life.
If only this pain would go away.Does this emotional palette?Just thought I'd screwed everything from a family forever.And and I just swore at that point, I was when I'll do whatever it takes God, I'll just I will do whatever.Takes.And I actually, if I have 100 people at that point, I get kind of excited.
Because, what's happening at that point in time, is your ego has crushed.It's gone.And now, you're completely open.It's almost like being a newborn.And what happened is, I got an email came in my inbox and it was from this guy called, Steve McKnight is a property investor.
But I'd signed up to this because I bought a book on read his book and there, you could, you know, sign up to an email to get tips and tricks.I'd never looked at an email.R 2 years from him, but I just get this one.This email that said something amazing has happened dot dot dot.That was a subject line.
And I went home and I read this and it was about this guy, Brendan Nichols who could, you know, he's running event called how to make stacks of cash.And I went, oh my gosh, do I need to know that now?And that was a turning point, it was like that. 2:00 in the morning.When I just went, I just simply refused to take this any longer and then things to sort of lined up like that email came and I went I'm going to go to this event and I need any money to go a ramp, the promoter.
At the time, I rang up, Steve McKnight and said it says here, I can get my money back if it's no good.Is that true and he went yet?You come and see me.I write you a check.So I was so nervous about spending a cent that I'm double-checking, everything flew down and frequent flyer points with the practice because, you know, any money paid for the hotel with Frequent Flyer points.
And when I went to that event, I walked back, I was a two-day event after the first day.I walked back to my wife and I said it's going to be Okay, and it was like someone had showed me a parallel universe of business of Life, of ways of thinking, and being that I just never been exposed to before.
And from that day, that was my starting point.And I realized that, the results that you get is a result of the way you think, in their way, you feel change those two things and your results change.So, I went on this just, this Glutton was binge of personal development for like, you know, five or six years ago, I was always the guy, I'd go and crew at any event because I was like, oh if I crew, I'd have to pay for it.
So I'd get the benefit of seeing what was going on or I'm asking you why you do this.Why do you do that?Because I'm wanting to learn as much as I can.And as a result of that, we started turning my practice around really, really quickly and it became one of the fastest growing practices in Australia for five years.
Straight from this little clinic done.It still didn't end up as a massive clinic, but it was very profitable.But what I was doing, I was learning all this stuff from outside the industry and bring it.In into my practice and testing it I was using as a laboratory.But what really changed was not my practice, it was actually me and it was through this immersion in personal development, that has really created the life that we've got now and he did one of these things that I think some really powerful thing.
We're at that event and I've still got the piece of paper written down and they said, I want you to write down where you going to be four years from today.And I've written it down and I can even remember eyes it.So this was back in 2006 and it was about it was August 2006 and I sit in four years from this.
I'll be financially free working in something I love doing because I want to not because I have to They're good conference, chunky guy to it, put my nights aside never look at again for with when we sold the vet practice, OE.
The twin towns Vet Clinic, we kind of built it up and we end up selling it because I started a buying group in the meantime and I remember throwing out a, you know, when you're cleaning out and getting rid of everything and I pulled as I go, my old conference notes and I fixed through and I pulled it out.And I went, oh my gosh, and at that point in time, it gave us Financial Freedom.
So basically, paid off our house, we had 300 Grand in the bank and, you know, we were debt-free and I'd started doing this this buying group, I just love doing and I looked at it was one month off, being exactly four years, it gives me goosebumps it in telling that story but the power of intention like you know, when you have an idea by the time you write it down the likelihood of that occurring.
And it goes through, the roof goes through the roof.I remember a friend of mine, Michael our Channel, he taught, he said, ah, you know, a talking about someone and I wanted to leave the practice because it wasn't working.Well, you guys, I just write their name in the back of the Diary.I said, what does that mean?
He said just try it.So anyway, I wrote the name of this person.I want to leave in the back of my diary and guess what they left.When how does that work?And he started I've been using for 25 years.Amazing.So I was at a conference wondered I said, hey Arch if you ever tried putting In a date on it.
He's like, oh I'll try that.So I get this phone call from you about about three weeks later.And this guy's in stitches are said, what are you doing now?It's got six months later, you guys, you're not going to believe this.He said, I wrote down someone's name in the back of the diary and so that I couldn't fake it.
I had my practice manager witness it and I put the date and the time that they'd leave, he said they left five minutes ago.Their resignation without me saying anything five minutes before.The cutoff time I'd put in there.So I think that was you know the big personal development thing was.
The power of intention is being clear on what you want and why you don't need to know how it turns up.So if you work for Sam, you want it worried about your your parole.It is business.Good.Don't go.Look at his day.
If your name's there.Who's what's funny is I detest that this is running event, not imagine, probably 150 people are and I talked about writing and back the diary almost as tongue-in-cheek and I thought, I'll see what happens.And the next week, I'm just getting all these phone calls going.
You're not going to believe it.This person just left.So now Rocking the Mast mods that we run.It's just standard.It's just standard protocol, okay?Names.In the back of the book, everyone knows what that means.That's that big but that you talk about is always fascinated me because it's a very painful point to have to get to.
Hmm, is there a shortcut?Is there a way that you can emulate or simulate that snapping point that you can make that change before you hit the depths or was that a necessity?Is that part of the hero's journey that you have to be broken down before you can rebuild?I think there's different types of people who Birds a fascinating question.
Because I've spent my life trying to create programs and systems that stop people getting to where I got to because I was pretty low, like, I think about it like it's, you know, can bring up pain, I'm grateful for it.It was a magnificent moment in my life because it humbled me completely.
And what it allows me to do is look at anybody in any situation.So, trust me, let's just go on this journey, it'll be okay and it always is okay.What are the observed is that there's people that are what we think called moving forward people.
So what they're looking for is they're looking for the opportunity rather than moving backwards.People moving backwards people looking to avoid pain, so statistically about 95% of the population is moving backwards.That's why insurance is so successful, they ensure something to avoid potential pain.
Moving forward, people do things for benefit not to avoid pain.So, I think there are some people.I've observed, they jump on board coaching and training programs.You know, they get a business, they go.I just need to learn how to do this and it's just a lot smarter way to do it.
So they're absolutely.Our people is my realization is stop.Trying to figure out everything that yourself Sam.If you want to know something, find someone who's already done it, pay them because they will save you years and years.A lot of money and a lot of pain.Sadly.
The majority of people, I have a saying, I say people choose to struggle.You can watch their struggle, and I can say I can absolutely guarantee in 12 months time.If we work together, you'll lie for look, remarkably different, and there's no ego.
It's just a result of the process that we've used, literally hundreds and hundreds of times and it just works.But for some people, they have to get to that low point.Where the ego leaves because the egos, a lot of time saying, I'll figure this out myself.
We're smart we should be able to figure it out ourselves and that was absolutely me.Completely me thought was very clever dick but if you're in a low place There's opportunity there.It's actually a gift.So the thing is they say If You're Going Through Hell don't stop keep going.
But often you need to be in a certain amount of pain to actually stop and listen because the purpose of pain is to get you to pay attention it put your hand on stove and burn.It is to get you to pay attention if you're doing something in your business and it's causing you pain, current find staff, you know, not making any money really stressed.
It's all just a universal tap saying.Hey, what you're doing is not working.There's a different way.If you don't listen, you just get a bigger tap and then a bigger tap and this is when people start having heart attacks and some people keep doing the same thing.So the purpose of pain is actually to serve you.
So for some people, they're more open to it.So nowadays, do I get to snap points?I'm really, really, I pay attention a lot more probably because I had a snap point when I start experiencing frustration.Things aren't working.I'm like, okay, whoa, whoa whoa.What's going on here?That don't just update on a call with a mindset coach this morning that deals, deep deep deep and emotional stuff to find out.
Why am I experiencing certain things.So some of us just need to have that lesson to get us to pay attention and then we learn okay next time, don't get so painful, take a different approach early on and what I found is.
If you do that, you'll experience more flow in your life.Things will just Magically happen without you figuring out, but before Sam was like on the clever, dude, I'll figure out.I'm going to make it happen and they say if you ever want to make God laugh tell your plan and that was pretty much me.
Are we worse at it as vets at the I up smart?I'll figure this out you think so as a group I've heard other business coaches or things like that who it's a bunch of different organizations say you have it's a pretty stubborn.Like we used to figuring it out.
Ourselves.Well, I think so, but I think that's true of any tertiary education.You do what?You're told, you're smart.So GPS are even worse.So doctors, we coach doctors and we coached, you know, podiatrists and human surgeons and they're all the same.I'm smarter should be able to figure this out.
It's the ego.Essentially, the more open.You are the faster and easier, it goes.So what I find I would say to people if you knew you'd be getting the result now, but I think it is, I don't know if it's that specific.Eclis, you know, working in any medical field.
They've all been told the same thing, are you really smart and part of really smart becomes an identity that we protect that we want to act like someone thinks smart to me.Smart, is someone goes?I don't know.Let me quickly find someone who does note, rather than I'll figure it out myself because that's just takes me so long and it's so expensive that time lost.
So I think there's a also a part that we've been schooled to say, if you don't That's bad.You think about tests?How here's a test.What you get?You know.I got 3 out of 10.Well, you're dumb.That's not good.So we tend to fight this know, I'm smart and often hide, even our mistakes or things that didn't work out because we see those things as bad as opposed to.
That's how you learn to walk by things, not working out, then you try a different strategy, and try a different strategy, we learn how to walk like that.You said about the test, their the failing of the test comes back to what you said earlier.About about the pain and that's a bit of a mind shift for me is to go that pain is not bad because you talked about running away from the pain we want to run away from it to go.
Well actually brains not bad it is just a way to learn it's the same thing with it with a test or anything in life to goes.Well there's not a that that her to fail but instead of going well we're going to do that again because that really had to say well how am I going to?I'm going to grow from this.That's really nice.I like that.
Yeah well I think it's a reframe that there's no such thing.Failure, there's only feedback.And when you reframe that you can't fail, you only learn.It'll allow you to have a go at more things.
I see a lot of people looking at opportunity and they don't do it because they thought is what if I fail and because of our cultural upbringing, we see failure and all failure is.Is it didn't work out the way that I thought it should?That's what we perceive failure.
To be if we viewed it as well.I can't fail because I've got an idea, I'm going to try it and it'll either work out the way I thought or not.Now if it didn't work out the way I thought, awesome, I'm one step closer to finding out what does work and it will give you a sense of freedom to have a swing at so much more stuff.
When, you know, you actually can't fail, you learn a lot.Like, I look at the sheet metal Factory and go.Was that a failure?Well, no, it was a gift now obviously it was meant to happen because it did happen.I didn't enjoy it.Don't get me, get me wrong, it was some pretty low period of my life, but what happened?
I didn't fail.I learnt more.You learn more.When things don't work out, the way they do work out, you know, I look at I invested in.As always I'd made some money from the UV G from women, sold the yuvigi and financially free.We're cool and, you know, made some Investments and thought I was pretty smart of those two.
So Sam gets another Universal tap and I remember investing like a considerable sum of six-figure figures into a shares that went to zero.And gone that kind of hurt a little bit and that got my attention.And so what I realized at but I went, I haven't failed.
What do I need to learn or and oh my God is and you need to learn investor science, you know, technical science, you know, business science.Now, it's time to learn investor signs of very, very different mindset and skill set completely.So, for the last three years, that's what I've been doing.As a result, the Investments go better and better and better.
So everything that happens is, if your Viewpoint is it's designed to serve you.You and you don't go, that's good, that's bad.It's just everything's designed to serve you.Then you just see the things that don't work out as learnings and ways of serving you in your journey of evolution.
All right, fine, let's talk about finding this brings us.Back to our profession specifically.It's a bit of interpretation in a bit of pain.It is some degree, right?There's almost nobody, I speak to.This is globally in the profession who they find.
I don't think people sound burnt out, but they tired.They just everybody's saying I can't find stuff.Can't find anything.We working double shifts.We can't get a break.Just looking forward to that.When we going to get a break sort of thing, and how are we going to apply?
The really do?We want to be philosophical a practical First?How we gonna fix this?Well, I think you need to do both because if you give someone a strategy, hey do this.You run into their mindset that will say I can't and here's why.So I think if we go continuing the line of thought, the purpose of pain is get you to pay attention.
In my view, this is the biggest single opportunity that wherever To say what's happening right now, why?Because we're in perturbation which is that pain point.It's like you know if you take peat peat moss and you put on a lot of pressure for a long period of time.What happens?
It becomes coal.If you put coal on a massive heat, messy pressure of long period time, what happens?It becomes a diamond.So this is the natural process of thermodynamics which the word is perturbation that the purpose of pressure and overtime is actually to allow things to evolve So what I'm seeing right now is in the industry, there's been a big increase.
I think it was about in the last two years, 32 percent of household got a new pet now.So of course there's going to be a strain on services and it's not just that.I mean you're seeing it in GP land and dentists and it's everywhere that there's this massive increase in demand for services and at the same time, we've got this attrition of that's been going on endemic lie for years but what's Happened is, there's been enough that's coming through that.
We've been able to stick to the same business model because I'll just employ someone else.What's happening now is now it's shifted the other way because the staff and you know, employed people are going well if it's not a place I want to work at.Well there's so much opportunity, I'll just go somewhere else.
What's going to be happened?Is the business model is now being questioned, completely.And I think this is, you know, if we look at the burnout rate of that's in our profession, It's we just haven't been listening for long enough and it's just that Universal Taps of just got bigger.
Now we're just getting, we're getting sledgehammers and I think the opportunity is a shift in business model, completely fixes, the problem and becomes a very obvious solution, and I think in five years time every will go, I can't believe we used to do it, like we used to do it so I think that the pain that people see is just, it's change.
I Like, what's happening?I've got a lot of work.That's good.I got plenty of money, but crikey I just can't get a break like well why do you keep doing things the same way?I can't employ another event, you know, so why don't you look at your model and go what's a model?That would work better.
And a great way to help people do this is ask what's called a directed question.So it's a question to your subconscious and I went through this when way back when I had my vet practice, I couldn't find a vet.I was on the Gold Coast, you know.No after hours, couldn't find other that.It to work for me and I went right I'm not prepared to cut back and say no to clients.
I asked myself a direct question and slept on it which was this how could I increase by 50% without needing another vet and without decreasing my clients experience?And then what happens is, when you ask a better question, you get a better answer.
So right now he's the focus and this is why it's causing pain.Everyone's going, this is the story that everyone's telling you can't find that you can't find nurses.I mean you must have heard this so many times.I know you're at the a V8 conference and there was a whole, you know, panel around you can't find them.
So, what's your real?You're going to be, if you keep telling yourself, long enough, whatever you focus on you create.So, if someone say, I can't find that so I can't find nurses, their experience will be, but they can't find vets and they can't find nurses.So by shifting your to a different question, well, how can I increase by 50% without decreasing my client experience?
It will lead you to the conclusion that your business model is broken because you can't do it with a modern, you got you physically, can't do it.And this is where we're seeing and this is getting into the the Practical side.What we've what was now we're doing is a model which is Actually have one vet and you take away everything that they don't a like doing because that's what's causing burnout and be that they don't have to do.
So you increase the leverage, you know, more support staff to the vets.And as a result, they are not being under pressure.So a little example is this has been around forever, but people haven't been in enough pain to actually go through and follow through.That's writing up their own notes.
Now, there's some vets that are pretty good like me, I was pretty Quick on my old notes are and others.That literally there just novels and when you do a Time In Motion study of an individual and look at them and say how many hours per week is someone writing their notes and you multiply that out over a year like it's talking days and days and days of just writing notes, it's actually weeks.
And on a scale of 1 to 10.How much do you enjoy writing about it?There's a book called burnout.It's written by.He's a professor of psychology.Legit am Al University, Gordon Gordon, Paco, we had him on the podcast.You had him.Hey Gordon pocket.Yeah, he talked about writing notes is digital notes is directly what I'm things.
Are attributed a bird out.It's like well why don't we stop doing it?So literally, we have practices now, they just don't write notes.In fact, I heard one of them say the other day.I can't believe I used to write my own notes, like that weight of not doing notes is unbelievable.And that's a little example of a different business model by asking yourself these questions you start stripping off everything of that.
Doesn't have to do and that'll show you where the opportunities lie.Then you got to start dealing with, okay?Well, how because, when you say to a vet, mmm, you don't need to write your notes anymore, straightaway, feel come up through the roof of that vet that I'm going to end up with that surgeons board and that's what will come up for them.
I'm going to get done.I'm going to get sued.So all these stories of fear come up.So then you need to go or how do we create a system that will help them overcome that.And that's pretty much a process of what?Bringing in and training.Someone up that it's trust is built over a period of time that you have someone in your consult rooms.
But over a period of time they write, do the notes the way that you want to.And we actually film that's in consult.And when you see this work, insist a beautiful thing.They're talking notes are being written.So by the time they finish their consult, the finish, the console the done, and they can move on the next without this weight.
In my head.I've got to write those notes.I think we have people's attention.Action.I think there's a lot of vets listening to this going wage rate.Our how can you help me to not dried notes anymore?If anything like me it is I will literally towards the end of a Consulting.Extend go, I don't want to see another console.
No.Because I don't want to do the work but I just don't want more notes to go do after you.Yeah, we tested it.So that's what I call a darling industry.And essentially, that means that you don't talk to how many people say, oh, you're a vet.
Gosh, you're so lucky.You got a wonderful job.It's amazing.And so there's this whole massive cohort of of highly trained.Highly intelligent people that would give their left arm to come and work into that practice.And what we're seeing pose covid is a lot of people are going, you know, that the Great Migration instead of the great resignation, then called The Great Migration, is people moving there going, you know what, I just want to do what I really love want to really do.
And so, we started testing this to pull in what we call these Veterinary liaison.So they were People that didn't want to be a vet nurse because they're in short supply, because that nurses often is involved in some pretty icky stuff and they didn't want to be vets because that just takes too long but they want to work in the veterinary profession and these that Liaisons are the ones that you bring in and they're Jerry from hospitality.
And Retail a very highly trained in client experience in sales and things like that, and you bring them into a consult and train them up.There's a process to train them up and in the end, what it means is that that can pretty much, you know, the Building can be done by someone else, not the vet.
Now the emotional, you know, building rapport with people, you're doing it Time After Time After Time, that will sap your energy and that will reduce your longevity as a Consulting vent, but the client needs it to have a great experience.What if you could have someone else do that for you?And that's pretty much, hey, great to see you again.
And that's your Rapport building someone else's asked about the kids, the holidays arrest.Someone else has done the basic tpr, someone's got a basic history.So the vents coming in and can really do the vet It bit the diagnosis.Okay, here's what's going on.This is what we're going to do.The talking about money, the booking them back in.
Even the explaining some of the procedures doesn't have to be done by that so you must watch the, you know, the lines and go.Okay, what's legally?They can and can't do.But why don't you have a look?That's is probably 60% of what vets do they actually don't need to do.So when you take it off them and let someone else do this and these are the people as they just jump in and they love the industry.
But there's so highly training clients.Experience, actually get a better consult the client.What it means is that the vet can see two to three times as many people and actually feel less cooked and this is not my theory.
This is from talking to practices who are using this right now.And going, oh my gosh, it's a game, change the word game changer.I hear so many times.I heard a mate of mine who put it into practice and he goes and then he had to drive.He drive down to see me as, like, a seven hour driving got there at midnight and I said, wow, how'd you feel You're driving an overdose Consulting.
He went, you know what, I just wasn't tired.He's incredible.So there's this that the solutions are right there.But as humans we don't look for Solutions until we're uncomfortable.And that's why I think right now.So I think is the biggest opportunity ever seen.
There's this massive desire for people to have pets if we can start shifting and changing our model, the clients will get a better result.Pets are still, well, being looked after the same high standards, but now we can start looking after.It's and nurses because they're the same.
This is don't want to be in a consult room.They want to be nursing.See now, I've got, I've got that fear that you made it.I'm listening to it.Okay, that sounds that sounds really cool but immediately I have 10 things that come up.No, it won't work because of this one where you going to find those people, How You Gonna train them.
Exactly.You said what they're going to make a mistake?I have to do my own notes because so you've, this is not theoretical you.You know, people are doing this.You can give tried this in some of your practices.Yeah.What was interesting is we like we kind of created the onboard training program as in like how do you find these people?
There's a specific ad that you do said that, if you put these, add, you know, out you will get absolutely smashed.We had someone turn it off, I think there are 240 applicants and so when someone says I can't find him, there's no staff.They're just wrong.
They just looking in the wrong area.Now, of course, if you want to go and study the 240, seavey's, good luck to you, I wouldn't So there is a filtering process that you'll end up literally, you know, they have to call a number and on the number.You then have a recording saying hey this is what the job.Entails is what we're about.
This is our reason why for existence, please leave a message and then we'll only call those successful.So there's about three steps in it.By the time you get the third step, you'll only be interviewing.Probably five people and the feedback I get is I just don't know which to pick their also overqualified, it's not funny.
And what happens is They're happy to take these big pay cuts, like we get people as examples of Lady.She's actually one of our coaches, this lady.She's got a team used to work selling product handbags.Now, those suckers aren't cheap and I said, once you like it becomes something, she goes, she said her client.
Customer experience is off the chart.And she doesn't have any resistance around money because used to dealing with very high, if you because that is, if you could sell a five thousand dollar handbag, you could sell a five thousand dollar surgery.Yeah.She might even think there's some value in.
It.Actually, what are some of the I'm interested?What are some of the questions that come up?Because you're a vet, any practice?When you start thinking about this, vet liaison, what are some of the fears and concerns that come up in your head?That would you go?I'd like to butt in the butt.
Is what would stop you doing it?Yeah, you've addressed one of them immediately.I've gone through the process of trying to recruit people to help me with the podcast and that And itself is really painful because you you get a bunch of people.You got it.I don't know how to freaking choose this is so hard.
It's actually an added stress for me that I just, you know, I just stopped doing it.And then the next thing is training.So you got all these somebody who looks enthusiastic, they look the bad.But now I've got to train you that's exhausting and and then the results not what I want.So the first and I think maybe I give up to soon as well is that I give him a job and they don't do it.
To my standard.I'm like, God, this is a waste of my time, never mind.I'll just do it myself.So those are key things.The legalities that you mention of the notes would be a big if you save it, somebody else I've got.Yeah, how do you handle that?Because you still have a slave to check your notes?
Yes, that's going to be a key thing.Yeah, yeah, yeah.So you're responsible for them.Don't get me wrong.If you get the vet surgeons border your notes but you don't, there's no one says, you know, you're right them.So there's all sorts of different ways.Some people, you know, you know, To a Dictaphone sort of thing.And having re-type, you can even get done offshore some of using Voice to Text most of actually finding their having someone in the consult room because it keeps that kind of flow.
So, while you're doing that, you know, someone comes and does the first bed.And then while you're talking, they're typing up your notes.Most vets will say what I do.I scan through and I go, yep, that looks fine, not change this change that.What happens is when you're working with someone consistently over a period of time and it might be three months you Are looking down comfortable in uncomfortable.
I'm couple.So it's that it is that trustees learned, you know, one little bit at a time.I think the when you bring a New Concept in the concept sounds great.And you like the outcome of it, it's the pain of the bringing that system into the business that I think's often stops people doing it.
So, those sort of things that came up for you like, what if I get it wrong?Well, they will get a problem.Like it's not a maybe that's a guarantee.But how did you get to be good at podcasting you started and you just Got better and better over time.So we always look at it as.
And we, this is the process of perturbation.It's literally a go, right?I'm going to bring it in, and it's going to be pretty ugly.It's not going to work.Well, if someone brings anyone that perfect from day one, they'll never start because it just it's like walking.The first step you talk.I hate to tell you who but it didn't work out that well, you went ass over turkey and everyone clapped you for how you go and then you had another go and it's the same process of bringing any They seem so I think you want to be clear and go does the concert make sense?
Yes, am I committed?Yes.Okay I'm prepared to give this, you know, six months of just test and measure and test and measure let it evolve and develop in my business.You know, we've got we've got a were sort of reaching out so overseas obviously in Canada and the US we've got people running programs over there that we do and they're getting the same results they do in Australia.
So we said okay rather than me to the sort of sales calls over there, I've got to go in Canada doing it.He's been going.For three months with leads and hasn't booked a single and no, he booked one, he's booked his first conversation after 3 months.Now, most people quit before that because they go, this is not working.
I guess, because I've tried so much stuff.I understand that to bring a new idea in takes time takes energy but when it's in its fully worth it.So I think that's you have to know it's going to be painful, it's going to take you some time in training, it's going to be uncomfortable and bit of a The neck, but as long as you're sure of the outcome and you're committed to it, you'll find a way you'll find a way.
My last criticism is actually when you said the the other person delays and can do the the connection.But at it's interesting when I do these interviews and and let such a to so many of the ones who are still in and still enjoying it. 20 30 years behind you, ask them.
Why do you like it?They go.I live that human connection.Yeah so I think they to some degree, I go on, you don't want to lose the opportunity to connect with your clients because that is and it's funny because you speak to especially young vets will go Like, if you say to them, when we had covid, for example, when we had the initial lockdowns and we had to remove the clients, I had a bunch of each said it's the best thing ever.
No, consensus building.I could just focus on my passion, which really puzzled me because you have that.And that's often a younger waiting to go.The clients are exhausting.Those interactions are exhausting their training.And then, on the other end, the other ones are still sticking it out.Go.I that's that's what I do it for now because I have these connections.
Yeah.And I have you.Any thoughts on that?Yeah, look at that.So we're actually test this and we It's hey, do you prefer just seeing the that or do you like seeing just the nurses?A lot of the time they're actually happier believer.Not speaking to not the back and don't take that personally here.But I'm sure you're very different but this this comes back to Ego and it comes back to watch your why.
So when I say to someone in a business, okay, why are you in business?Why are you running a practice?Now if it's because I want to have great rapport with my clients.Awesome.And you must have great report.Your clients or trust me, your practice aren't going to go so well.But believe it or not the asset, we call the emotional asset.
If you're relying upon the vet, creating the emotional asset, with a client all the time, you are limited and you will burn out, that's what I'm saying, the models, cook, because if that's how you do it.Now, I'm still saying that you have someone else sort of just spending a bit of time going through and building that Rapport, but then, when the vet comes in, it's still like, hey, it's so good to see you.
Mary, awesome, what's going on with Josie today?Awesome.Yes.Got to have that bit but it's just less energy output that you need to do a lot of vets because a scientist tend to be introverts.And so being a consult room just it's just sucking energy from the left, right?
And Center, I'm an extrovert.And I get a kick out of talking but after 50 consults, I'd be happy to come in smile.Say awesome to see.Okay, I'm happy to come to get to the chase.I'm still going to have that Rapport but it doesn't have to be the vet doing it because that's the bit that's that's part of it like it.
Take notes Rapport building off.That's the bit that's cooking.Then you can walk in your consult room.You know.Nine times out of 10, you can probably look at an animal within 10 seconds.You know what's wrong with it?You know how you're going to treat it, but this is whole shaken.Dice we're doing in developing rapport, the clients still needs a 10/10 experience, it just doesn't have to all sit on a vet to provide that experience.
It's a very good point exhausting bit is that initial initial trust pulling One.Step conversations going nicely, then it's comfortable.Yeah but it is it's that it's that Icebreaker because it's literally like almost like speed dating see new people all the time and they have to trust you really quickly to make important decisions.
Yeah.And that that is exhausting.You're right and it's by the end of a consult shift you Coke because of that, I think is that there's another Viewpoint that I've seen why I think it's important that the relationship Tacit doesn't sit with the vet because of social media.You know, you'll see some vents.
They've got some pretty big followings on their Facebook groups and things live Facebook.Yeah, and I've watched this happen in a business, the vet left and went to another practice within three months.Thirty percent of the clientele and shifted to the new business.Why he put two posts on his Facebook group?
Hey, I'm working different business.Now, that's what happens when the emotional assets with an individual.The motional asset wants, Sit with the business, not with an individual because what can happen then and I look okay, let's be honest, I'm talking from a business owners perspective here as an employed.
You know someone work with employment to be able to build up that it gives you a it.Probably becomes a very big sales point.I'm going to bring x amount of clients with me so it goes two ways but from a business perspective I'd want to protect the asset so that when someone goes and moves then I can control that I can manage the pr on that as opposed to someone else just putting a post and I've lost literally this business lost 30% of its clients.
It was horrible.Brutal.Wow.So that is a good question.So this, so that's a great solution for this painful time for business owners, the same thing goes to some degree.Well, it's going to say to guys for individual vets as well, which will be the bulk of our listeners in a way.
It's a good time because you can start to be fussy.Can't start saying, well, this thing isn't working for me.I can choose to go elsewhere, but if you're at a practice that you, Like, but they're under pressure through this, you know, I can't take a holiday because we can't find any locums I want to stick to the business.
I like my job, I don't like my job at the moment because of what's Happening?Where's that opportunity for the individual at the moment?There's something I've observed.So we do, you know, we have lead magnets and we sort of basic it leads of people coming through Facebook and I chat to them to see a look.
Do you want to hand in your business?And here's what I observe, there's a lot of people that are downloading The information that aren't business owners their receptionist their nurses, their vet, techs their practice managers, the events and they all have to say the same thing.I'm just uh that on just up receptionist I have no power.
I can't make any decisions and I sort of would like to shake them a little bit and go hey you're an integral part of this business and you're spending your own valuable time, actually finding some ways to improve the business.I would be stoked to have One on my team come and say I found a better way to do something.
What about this?Because I often say, hey guys, what are you?Take this idea to your to your business leader, you're under the pump right?Why don't you take this idea and bringing this concert the vet liaison, check on a final.Have you under them?There's a whole training process, we can teach you, we can actually give you the ad.We actually train that Liaisons for practice the other program.
She just train them for them so because they don't have time to train them so we'll go right?We show you how to employ and get the right people actually train them for you.I think it's almost empowering the individual to say, I'm not just employed here.I mean, integral part of a team and my, if I've got a good idea, I'd want to feel comfortable being able to share it and the business owners.
If they got their heads screwed on, I going to pay attention to that because if they don't what we've seen is that people will go.I don't feel listened to, I don't feel appreciated.Well, I know I can go somewhere else where I will and now I'll go looking for that like to business owners.
I'm Right now, you need to earn the right.You need to earn the right to have a great team because they can bow out.They've got 1,000 options anywhere else.So, what are you doing as a business owner actually build that team and let them feel appreciated?And it's not always just Financial.
I personally, I think it's great that that's that employed staff are being paid more.It has to happen and that will force us to change the business model because what, vets?And nurses get paid I think is I think it's terrible.Well, I really do and I'm happy to say that publicly for the level of knowledge and skill set when we start treating it as like, okay, if you know if that's making 150 Grand a year, then a business is going to have for your better own business to support that.
I think that's great and when we get everyone working in their zone of Genius within a business and leverage them, you'll find it's actually more profitable for the practice so these sort of wages can be paid and the Vets doing better, the business is doing better and actually they stay in the industry longer because they're being paid.
Better but also they're doing more of what they like doing.So to somebody's listening, I think this is as valid to an employed person as a business owner because you're on the same team.Surely we should be.Yeah, I really like this.This is such an important point and it's a lesson I had to learn for myself because you see it and I've seen it and I've been it.
That employed read in the practice.And now you like do you like minutes ago practiced?You have team members that you like, but they're things that you don't like that can be better.Yeah, but you go in every day and you look at the stick that can be better and you go.That's annoying me.It should, they should they should do this.
We should do this in this but Dad you don't ever take responsibility for that or accountability of any sword.Hey, it'll drive you nuts because eventually you little breed resentment.Then you'll go, I can't work anymore.I'm out.Yeah, well, find another practice but the same shit's going to happen in the other practice, by the way, probably and be, it's a missed opportunity.
If you identify that area, that can be better as an employee.As you say, when you have the generally vet clinics, help small businesses.So the this prior practice owner is probably struggling to just the round of the way it is.Never mind growing or changing anything like that.If you go to them and say, I have this idea, this is how we can do it better.
I think this could make us more money or give us better customer service or something.I will help you instituted.This is how you going to pay me?Yeah.What a missed opportunity, people bitch about the salaries and then you go I want to earn more and then the default answer.As well, then you should produce more.
So you should charge more, you should do more surgeries, or do more sell more flea products.Instead of saying, well, how else can I add value to this business and then take some of that value.Bring it to me.So, no, I'd love that.You say this is so cool.People do still miss it.I had an ad from one of our sponsors that genuinely genuinely genuinely worried that her is fantastic deal.
That will save a practice tens and tens of thousands of dollars a year and I said on the ad if you're a vet you know the owner go to your boss and say I'm going to say You 50,000 a year but I want half of that money.Yeah.And I said and then if it happens, please email me and I've never seen anybody sec.
I think, I think this raises a like a great point for everyone listening.Is your more in control of your results.You're experiencing then you're aware of.Now you hear someone saying, I'm not happy with my way and it's like well what are you doing about that?
You know, a business owner.I'm not happy with the business.Well, what are you doing about it?So, what we call playing above the line, where you assume responsibility, for everything, you experience in your life?Because if you're responsible, and you assume responsibility that gives you the power to say, well, if I'm creating it, I can change it.
Whereas, if you say, oh, there's nothing I can do about it, you are completely disengaging from yourself and saying, there's nothing I can do about it.And so I think the opportunity is that opportunity comes around about every 30 seconds.They're like buses but people get so locked.
We get hypnotized on.This is the way it is because this is the way it is, and what will happen is, you'll stay hypnotized until pain gets so much that you start paying attention one day, there'll be so much stacking up.All those annoying things you can't do it any longer and that's when magic happens, you make a decision.
I'm going to do something differently.So you know I encourage Yeah.Whole team are say, there's no such thing as a dumb idea, because really good ideas are generally.They're camouflaged with a lot of hard work and a lot of unknowns, but the best ideas have not been my ideas.
They've come from a team, like if you can get really good at saying, where's the opportunity in everything and just listen without going, that won't work because we call the year but chickens.Yeah, but yeah.But because the ego wants to say, I'm not using it so here's why it won't work or it won't work for me.
The minute you shift that perspective, in your own mind and your own life and go.What if it did work?All of a sudden you will open up so many Avenues everywhere in your life.What if it did work?And what if I couldn't fail, those two shifts in mindset, will give you a completely sense of freedom to have a crackit so much more things and I've Seen anything work out the way I thought it did work out but the purpose of the goal or the outcome is not to reach the outcome, it's to get you in forward.
Momentum to do something differently.You know, if we set a certain goal for an individual or for a business, you know, like me got my financial thing.I've got those like, is this it?So I realized the purpose of the of the outcome is not to reach the outcome.It will just put you in forward.
Momentum.And as a result of that, you'll evolve and you'll find out what works.So, sitting States, they say, you can't steer a parked car and I think that's what a lot of us.We see two ago don't like the car park and another car park will get your car Moon and jump into another parked car.
That's them, that's what happens, right?Yeah, yeah.I'm back in the same camp, just a different car, that's not going.Anyway, so let's help people get practical with this.I wanted to Circle back earlier.I wanted to ask you, you mentioned the directed question that you pose yourself.
Is this, is that a useful tool in this?And what does it look like?I'm curious about that personally.There's two.So in the process of manifestation, there's a couple of different things that could be really helpful.Number one clarity, if I'm going on a trip and I get in the car, I just start driving and they say where you're going.
And I'm driving.Well, where am I going to end up as better than a bunker?It's been apart because we're doing something.But if we've, if we know exactly where we're going, we're going to need no Halloween take.There we go.To know what route we need to take.We go how much fuel, how much food, all those sort of things.
The next obvious step is going to become obvious.What I find is that most people are trembling along, just dated a reactionary.So, It's kind of like if we use the metaphor of a shit.I guess you got a boat and it's sitting out there the middle of the ocean and if I don't have something to steer it with and I don't have some of the power with where will it go?
It will go wherever the currents are going.The winds blowing the tide?It's completely externally controlled If I then Cerrado, now what I've got is I've got a someone to drive the boat.
I got a captain and I've got a sale and I've got a tiller, I can now arrive at a destination that I want to even if that's going directly into the wind, I might have to tap this way.Tak that way, Tak this way, but I can get there.
So what's important is Clarity is power.If you don't know where you're going and why?It will be very difficult for the right things to turn up.Here's what's important, there was out, what are the greatest inventors in the last century?That guy below Buckminster Fuller, you can Google in Bucky full up.
And he had a saying that the principles will be revealed upon the decision.As in how you do, something will only turn up after you've decided to do it.I call it the disease of how itís I want to do this.How how how, how, how, how, how and you can sit and see how for years.
But until you go, I don't know, I haven't got the foggiest, but I'm going to find a way I'm in.And when people all in something magical happens, you get this alignment of events that will start stacking up to help you in your journey and they'll always be the next obvious step.
So, the first thing I would say is, Have Clarity area where you want to get in, why?Irrespective of where you are in your life.It will not happen the way you think it's going to happen and it won't even at the same point, but it doesn't matter.It will get you moving closer and closer to that thing.And I think the second thing is, And this might get a bit.
Woo, on some people, you know, those days that you have when you're, we say, you're vibrating at a high level.So you just feeling great emotionally.You know, those days is like I could just it's probably after you've been for a surf.Whose yeah, we like and on those days what happens.
So everything has a certain vibration.Obviously, we're all made up of, you know, atoms electrons and things like that.It's all vibrating at a certain level.This coffee cup has a certain level of vibration, you know?We individually.Certain vibration.What happens is these things are all Co interrelated.
What happens is at a low vibrational level Everything gets attracted at the same level, so to attract higher and higher level things, things that you really want.It only happens when you actually this higher level state, which is just, I just feel great.
So one of my mentors work with, you said, you've got one job in life.Is to is to essentially feel as good as you can.Because what's happening is you're actually vibrating in a certain level.So how this works is when you get clear on what you want and you just feeling really good, what happens is you actually start attracting these opportunities into your life without having to figure out how and this is tapping in.
I mean, it's all backed with Quantum science, this is not some sort of theological thing, this is backed in theory by quantum mechanics and quantum physics.So to help someone get what they want.Number one, they've got to know what it is.Number two, you've got to have the belief that can actually happen to you because that belief is actually in a higher level emotional scar.
You actually higher up this thing in vibration.So how can you feel better?Sometimes, you just got to go on a bloody holiday, like, everyone that's going.I can't find better, can't find of it.You think about the vibrational level are out there really low?I'm hammered, I can't find a single practice yesterday and they just cook.
They said, we're both in Burnout.Pacific just got to push through and I'm like, no you need to have a break.You need to actually do something.Go do some exercise, release some endorphins.Go for a surf plan that time for yourself because what will happen when you feel better, you'll attract more opportunity and the things will turn up without you figuring out.
How then the third part of this course is then okay and then learn a strategy that's going to help you do it.And so I'm a big fan of not trying to figure strategy out in the Because I'm fundamentally lazy.I want the outcome, but I don't have to figure out the how because there's someone is way smarter than these figured out.
How what I want them is, I want to be able to download from the all the years and years of knowledge and help me get there, you know, like we surfing I love surfing but I'll sitting out at Snapper one day and snap it gets pretty crowd and everyone else is getting waves except for me and when I did go to work I wave I was I was messing up they just got me so annoyed that I won't get a surf coach you doofus.
So what'd you tell her Does the date when got a surf coach, and he showed me how to get up fast.I've been getting out wrong for 30 years and I didn't know it.And this is the challenge.We do things repeatedly.We think because it's sort of a work, if it's the right way to do it.
Someone shows me given within one session.I was getting twice as many ways now, I surf more on serving better.Now, 49, that I was when I was 20.So don't try and do it alone.It's just hard.It's just dumb.It's just hard to do.I'm bad at that asking for help thing.
I think most of us are trying to get better.Yeah.What do you think Brandi?Is he that you've interviewed a lot of people.What have you come out?Why do people not ask for help?In your opinion, you said the word ego earlier?I think that's a large degree to go.Well, I can figure it out, I'm smart.
I can do it for me personally.Some of it's been just a cheapskate.I don't pay somebody.Okay?I work hard for my money.What if I it's a drastic as well?Like well why do you what makes you so special that you can teach me?
Like if I'm going to pay you x amount of money?I I don't necessarily trust that, you know better than I do.It's easier with sport on admit it.That's probably the same thing but I mean you say coach I know that there are people who could teach me how to surf.Yeah, that's a probably, the main things that block me and then again the effort of actually doing it going, even when you realize the god, I need help.
Now go to find.Help.How do you find that person that you can trust?And you know, it's the right person?I mean, II actually for the first time ever I am paying a business coach at the moment, but I'm still struggling with that without God, there's a lot of money.But there's still a little bit of hesitation to go.
I like I can figure this out myself.Yeah I think maybe I could give something that helped because I thought because I it's a really common thing I see with people is putting their hand up for help and when they do he's the common thing.I say, why did I not do this 20 years ago?
And I go, what's been your cost of not doing?They go.I don't to talk about that and it's normally in millions and millions of dollars talking about front of a business owner perspective.And so I think The fundamental thing is, Trust.I did spending money and Trust seems like a lot of money.
How do I know it'll work?So, here's how I have learned to deal with that.And I've spent personally, and so, you know, I'm not just making this up, I've probably spent over I stopped.Counting at 300,000 dollars, that are spent on myself.Personally, in coaches, mentors seminars, all that sort of stuff.
Yep.So I've invested heavily, I paid one coach 100 Grand.So here's How I do it.Now some look amazing and someone so good.So I'm didn't work at all.Here's my process to overcoming that I identify.
Okay, do I want to do something so?Okay, let's say, I want to get better at investing.Yep.So, which I went through this process, want to get that investing.Okay, great.Now I'm going to go, I'm going to go and find someone.How do I find someone that's good?You just start searching.
You start ringing you instead of if you see offers to have a call, You have a call, you know, Discovery call or things like that.Like, people just don't do that because, like, I'm going to get sold something.What about it is, that's had a, you know, like, I don't want to talk to you because you just got to do the Hard Sell, and I'm going to be annoyed immediately.
And, and, and that's the challenge people get.So I would say, you've got to look over under every Rock to find that - goal.And so, I went through and there are different investing coaches.And what I do, I spoke to all of them.So I spoke to them and then the next step and this is the single most important step, I think of you listening.
This is the Nugget of gold.If you take this away, this is it then well worth your time.I like to speak to an interview, people who have been through there, whatever it is, you know, observe coaching or, you know, investing or whatever and say what are your results, I'm very interested in results.
Not how did you feel?What do you think of the course?Because like I amazing course, where your results are the same.They're not interested it because that that person doesn't have the structure to actually shift your position because what you're paying for essentially is certainty that you're going to get the outcome you want.
So I like to go and speak to a number of different people.Now you can get on testimonial, so if someone's got a testimonial on their website or whatever, here's what I do, I Google the person and I ring them up.I want to speak to them.So tell me all about it and because they've got nothing to lose.So I like to He other people have been through that, whatever it is that coaching that you looking at the third thing, I like to look for is I always ask for a guarantee.
Let your guarantee.Why is it guarantee important?What it is you're looking to see if that you know, the service you're looking to apply will stand behind their work.So whether it's a cleaning company or you know, putting in a bitumen driveway or a concreting, I'm going to ask for a guarantee every single time and then I watch.
Now, if the person starts squirming I mean, I want to go.Absolutely.I want to say, yep, go and ring.All my clients please do because that internal level of belief.That's when, you know you've got the real deal and don't get me wrong.
There's plenty of people that aren't the real deal and unfortunately I think that's what happened.Some people had bad experiences but this is how I've overcome it because I said a hundred thousand dollars are spent on a coach, guess what?The whole thing backfired.And I hadn't done my research.Yeah.Yeah.
I reckon I probably lost about 50 or 60 thousand dollars on that, but it was great because what it actually taught me is what I knew more than I was talking about them.The coach and was like, oh my gosh, so I didn't see it as failure.I looked at as feedback but here's what happens when you don't go through and then finally.
So the last step is there's a leap of faith.There's a moment in time.You've done enough research that you have to go.I'm either in or I'm out and make a One of my mother in or I'm out and I don't go this needs to be the one thing I just go.My rule is I want a three to four times return on investment.
So if I'm going to pay someone, you know, if I pay him 100 Grand, I'm looking for 400 Grand back if I spent ten Grand, and, of course, I want 40 Grand back as in in profit in my pocket.And that's kind of my rough.I will actually work on a 10 x is what I normally looking for.But, you know, depends the area I'm looking for.
So the investing guy, I went, I did this process with him.I interviewed him.I then spoke to a bunch of his clients.I then asked grantees guarantee and then I went.Yep.And then the minute I'd committed, I went, it's now up to me to make it Work.It's not up to them.I know the process works because it's working for other people, it's up to me.
I own my own results and I think when you take that you're sort of ruling out, a lot of the, you know, things that maybe don't work, so maybe that's helpful to people.Yeah, that is really, really helpful.We've got to start wrapping up but I'm not done yet.
Sorry, the this is from right at the start.I'm curious about you talked about the, the primary Unit, two things.Let's do the primary question first.What, how do you discover the primary question?How do you find out what your primary question is?
So the primary question is something and obviously only do give credit, this is a Tony Robbins concept so it's his I learn it.I'm sure he won't mind me.I'm sort of telling people what it is.It's a question.You are asking yourself all the time you ask it across its cross.
Contextualize you ask it in all different areas of your life, so it might be.How can I get them to like me?It might be.How can I avoid getting hurt?It might be a how can I play it safe?It might be you know for me it was how can I improve this?
Sorry, it's something that you'll ask yourself again and again and again and you can test it.If the way you test it, you say, okay?Am I asking across areas of my life yet?If you continuously do this thing, do you believe that your life will end up a lot better?
So I stress test this and the so, right, how can I improve this?How can I improve this if I improve things all the time?Do I believe my life will end up a lot better.Yep.I did and then you can stress test that another way and say if I could never meet my primary question.
What would life be like?Would it be horrible?So essentially, if you don't meet your primary question, that's almost death.So my primary for me if I went I can never improve anything.Like literally it makes my gut turn like it just it.
I can barely get the words out.It's almost life's not worth living.If I can't meet my primary question is just too painful.Let's have a little game what's coming up for you.So while I'm talking your mirror neurons reflecting on yourself, you're going to wonder what mine is.
What do you think yours could be?I don't know.It's that's why I'm asking because you mentioned this on the when we chanted the other day.Yeah.And I want to know what the process is to find that out.What's something you ask yourself quite often, Hmm.
You said something.I'm grabbing onto something I just heard.So, maybe that's the obvious one.You said something guy?I did.You say, are they gonna like me or?Yeah.How can I be liked?How can we laughs?I think that's, that's an important thing for me.I don't know as my primary question, but as soon as you said I was like, yeah, that's that's there for me.
Or how can I let's flip it around?At least.How can I not hurt them?You know?I mean how can I yeah, which feels so do you ask that?How often do you ask yourself that question?Yeah, I don't know, maybe I'm wrong.Maybe that's not the question.
I said, Sydney consideration and how I do things, but I don't know that I asked and all the stuff all the time.Maybe it's more.How can I help them?How can I help them?Hmm, if you ask that, how often you ask that question because one of these questions like I wasn't aware, it was a subconscious thing.
I was in a way that I was doing it.So, I went through this process and I suddenly, like, for me, I kind of dropped on me went, oh my gosh, I'm constantly asking myself, how do I improve this?Yeah, I do ask it a lot especially at the moment.I'm trying to think as a lifelong thing.Now it sounds like I'm trying to say that.
I'm so altruistic and out, it's not the question.How can I help?But I want to dig into the need of why do I ask that?So maybe the need is so that you can like me more.Maybe, that's maybe.That's the question.Well, the need comes from your primary generator your pain generator.
So I'll use myself as an example.When I did this the first time.So I've done a number of times.The last time I did it, I will share this one because it's a bit.It's a bit, it'll get people going.These guys are the full of crap.Well, this is fascinating.So essentially, it was done through a process of hypnosis, you know, you're in a mostly a hypnotic State and you're going after your earliest thought that the earliest memory you've got This is how you can check to see the pain generosity of your primary question.
So the first time I did this, I was like, what's the earliest memory?What's the earliest memory?I remembered when we used to live in Western Australia in Port Hedland and Across the road from our house was spinifex which is just that, you know, nasty grass that sticks and everything anyway.
There are all these little tracks through the sand dunes benefits and my brothers used to go and ride their bikes over there.And they had bicycles, had two wheels.I was on a tricycle, I had three wheels because I was about four at this period of time.Anyway, I remembered one day, I was never allowed over there.One day, I was finally given the green tick.
I'm allowed to go ride with my brother's on my, you rip out whoo-whoo and I could Remember the excitement and I can remember going and riding across the road.It's amazing because your brain will remember every little, when there's something that's very high emotionally, your brain says, hey, this is important in goes jig and takes a photo of.
It takes a snapshot of, and you can remember everything associated with that, so I remember going.And they rode down this hill and I thought this hill was massive.I went back, you know, about 18 years ago.It's so it's like for me to this like it's this tiny with legalized.
And, and sorry, I remember, I went that, I and I robbed you and I was, he went down and there was this jump, and they had this, this piece of wood going up over some sand.And basically, they both went over their bicycles and hot day, right?So I come down, I'm heating down and do one problem.
I'm on a tricycle, so I just go over the turkey and I remember, my brother's just cakung themselves.Laughing thought it was hilarious.Yeah.And the meaning, and that got an arm, A getting up and feeling so embarrassed and I thought I have to get better, I have to improve because otherwise, it'll result in a lot of pain.
I'll be rejected.That was the first time I did it and then I did it again.And I actually I can remember.Now this is where people go to never believe you but in the hypnotic State you can your subconscious remembers everything.I can remember being born and I remember being excited about this life is coming out.
I was just he's gonna be great like One of my primary drivers, right?This is gonna be so exciting and when I came out, I was a little bit of a mess.So I had the umbilical cord that was wrapped around my neck, three times.You know, I was trying to choke this up before even got out my head, the frontal plane in my head, had refused early.
So, what happened?My head was all oblong.I had one.I was about an inch higher than the other eye.So I'm coming out looking like this, you know, some sort of bad looking creature, is trying to choke himself.And the first Thing I can remember when I came in was looking and seeing this really worried look.
On the doctors faces like this look of shock on their faces and it was so much like it was like this when I can't believe this is true.I went and I asked mum and I said, mom who was in the room and you're more like, and I told her where they were standing and who was there and even their genders and she went.
Yeah, all of those are exactly.Right?And so it was like, I got this snapshot and the meaning I looked at the look on their faces and what I thought was, there's something wrong with With me, I have to improve otherwise, I won't survive.So this is where your primary question comes from this.
What's called a pain generator?Very early in your life.And when you understand your, your question you can shift to things, you can change the meaning you put to it or you can change your question.So what I realize was how to improve this High to improve that it's served me but man, I was just pushing things so hard, I was going to blow things up.
Like, is he not block my relationship with my wife and things like that?Because I was just go, go, go, go, go.And when I learn to change that it changed, any gave me a sense of peace that I was going to keep.I was going to keep growing and learning, but I could do it with peace rather than by force.So, as I'm talking, you're kind of going, that's my ice mirror.
If you get your earliest memory yet, It's kind of it's also to do with Brothers.I've got three older brothers.Yeah, I stay actually.Somebody else asked me this question once I think it's did my granddad.I'm trying to think further back.
I've got to spend the 4th first four years of my life and one down and then we moved and sort of my memories only start in the new house.I've only Snippets of the of the first house, the pretty four year old house.But we had a pool and again seemed like a massive pool and I and there's a very positive Spirits.
As I remember, going for a first swim at night to my granddad skinny-dipping with granite saying let's go for a swim together then you know, nothing weird, just swam together.Nothing is my first but I don't know that how that influences me?I did love my granddad.I, what was the memory that you put to that?
What was the meaning you put to that?If you got any, what memory came out of that for you?That's a happy memory.It's like it was sort of a wild thing to do is we're going to go skinny-dipping, going to go.
It's night time, it's dark everybody's outside and we're going to go for a for a little connect and and be together and do this slightly slightly not normal thing and maybe that's And that I do live like that.I do.I don't like doing things that are boring and just normal, but yeah, I don't know, no mess of emotion attached to it other than I think connection and warmth and love.
Really.Yeah.So if you dig around that and some people just don't get it that easily.Some like for me it just popped out straight away for some people, I'll wrestle for a while but they'll eventually get it.The reason you member that is because that was a significant emotional memory for you and it was that sense of at that moment, did you?
Do you feel that excited completely loved?Did you feel really Complete?Because that's what we're fundamentally.Every human being is chasing, as its primary target, is what do I have to do to be loved?Because when you feel love because we are love, that's what we fundamentally are, when you've got that, you'll feel complete, you need nothing else at that moment in time, you felt like you meant you needed nothing else, right?
Yeah.So if you dig around that you're going to find, you're asking yourself something.Essentially what do I need to do to get to that moment where I feel that complete love again.And maybe where?That's where the It's not a need to be light comes from, but how do I reach that with in my relationship?
I do I know something that does affect me talking about.My brother's is, I have an issue.With, I've realized there's the overtime with being left out, I think.But when you talk about your brothers and they could go cycling and you couldn't, I had that I was quite a bit younger than my three older brothers.
So, they were the gang.And then, it was Mommy's little baby.And that fit that feeling of.Don't leave me behind.I still hate that.I hate being left.If you know, friends go do something and they forget to tell me about it, I come really hear that it really bothers me when it, but I wonder if it ties in with that.
I'd need to feel that connection with somebody that I maybe had at that moment and if I if it's not that then it's not good enough and then I'm gonna bothers me.So so here's your homework to find your primary question.Just ask yourself, just catch yourself.Go.What do I'm asking myself all the time?And you'll suddenly will Dawn on, you'll go, oh my gosh, you'll ask yourself, you get all what I just asked myself and it'll sort of pop into your head.
You'll go oh, my Oh gosh, I'm asking that a lot.So it often comes from that initial the generator.No, he called pain generator because often it can be from a painful thing but it can also be from a pleasant thing.And you know it can be that it was so good.You like how do I get that again?And again again, Amazing.
I really like this.Let's wrap it up new.You talk about all these cool things and you've got all this training, have you got podcast that you can recommend for anything with its weight or personal development that you love rather podcast but I tend to listen to his coaching replays.
So like if I have if there's someone that's you know I mean coaching program I'll go back and listen to replays or replays because I'm looking for something specific to me.I do listen to the Tony Robbins podcast because I get fascinated with the really Interviewing people from a whole bunch of different areas sort of like to like what you do.
But obviously it's very general and it just it expands you thinking.So that's probably the main one that I listen to and I'm not like I read a lot and I tend to read more than than what then listen to podcasts.I guess because I don't spend a lot of time in a car or work from home.
So it's pretty much yeah.So reason to reads books that you read in the last year or so that there were stand out, have you got one or two, the big leap Bye-bye gay, Hendrix, cracking, read.That talks about.It's a pretty fascinating, it took a lot of those things.
I talked about is your zone of Genius, just working his own of genius and that's what you do better than anyone else.Sort of a concept that we use in practice is getting ever and work in their zone of Genius, will get people to stay longer, be more productive, be happier and actually develop Mastery.So putting nurses and that takes on reception is a really bad idea for example.
So I think that's a cracking book.I really enjoyed that At that, I read that years ago.What's another really good one that I would recommend?I tell you what's a really good Financial book and I just like financing because it's just sort of it gets people going.
If they want to get ahead financially, it is the Barefoot investor.It's and it's a lot of simple raid, pretty basic, but it's just gets people around the concept of how do you become wealthy?Simple start, saving, spend less than you earn invest the rest and it's just gives you Some really simple strategy.
So, I tend to like giving people books, that that they can use something, from rather than just is this great esoteric Theory.I'd rather have something that they can actually go.Hey, Okay?And like, I went like and I love it, those little ing cards, like you see those, you pull them out, and you see people pulling that.
ER, you've read the Barefoot invest and they're everywhere.They're like little viruses, it is a little cult, for sure.Yeah I've got my ID card.Yeah.Gold.And then I actually forgot to In this question to you I think.But let's see how you go from the fly jarek at a conference somewhere and you have all of the world's literally new grads listening to you.
And you've got to just a minute or two to give them one little bit of advice about the give me the life you like life advice.Normally it's sort of VAP Focus.Very career-focused but you can choose.Yeah.Really simple.Number one, whatever you focus on you create.
But if you focus on you create number two.Fly Above Lon.I'm responsible for everything in my life. if your relationship is falling down, If my relations had fallen down.If my wife's in a bad mood it's I created it either it's vibrationally or it's something I did even if I don't understand how if I just accept that, it puts me in a position of power, when the sheet metal Factory died and I was screwed.
Someone said my coach said, this is the best thing ever happened to you, I'm like, oh my gosh, why goes what did you learn?Is that you created it.Now that point in time, I'm pointing the fingers at everybody bar Sam and when I suddenly went, oh my gosh, I did, I owned It made me realize, well, I can turn that around.
And number three is you are so much more in control of your life that you really believe.By being clear on what you want.And knowing that you create everything, what is you're focusing on?
Sometimes, you need a hand, a shift, where your focus is so rather than what's wrong with this, what's right with this instead of what's bad about this situation?What's good about this situation?Look at what's going on now.It's going it's terrible is no vet the minute.
I see people going to do my get so excited.I'm saying, wow, is in the biggest opportunity ever because everyone else is looking 11.You're looking the other direction and you'll sing things.I just want to see because your brain will only let you see what your thoughts are telling you to lay out to sea.
You know, you show everyone Brown, then you go thinking, people think you people thinking purple and you go right?What's everything that's brown in the room, you can't pick it up.You've seen it.It's stored in your brain, but you can't pick it up.So those little things and last thing and this is the biggie.
This is what everyone should write down.Life happens for you, not to you.Everything is deserve everything is there to serve you, whether you enjoyed it or not, it's there to serve you.If you look at life with rose-colored glasses and you look at everything as I call gift glasses, what's the gift in this?
When the sheet metal Factory died, what's the gift in this?It's a directed question and what it does.I'll finish with this story.I had a boat trailer stolen, so we've got a house over at strategy.I drive my Toyota down, Pull up.
Charles there and anyway my wife was going away for a bit.So we said, well looks let's unhook the trailer.We change it to a tree.We then put a lock on the tow bar.No, I'm still in the sucker.That's very quiet little place.Anyway, four days later I come back so I mean over strategy.
I've come back.I've got the tinny and Brawn turns up the Toyota, we got one problem.There is not the connecting to there is no boat trailer.Someone had stolen, the boat trailer, and this is what was fascinating my brain instantly went.What's the gift in this?
Something great is going to come out of this and it's just literally you can program yourself.So you don't get that really - oh, dammit this is terrible.I hate it.You just if you can, just if you can spend more time in a high level of motion, the low-level emotion and you are responsible for that and it can change so quickly for you, your results.
It's just chalk and cheese.And when I watch people shift their perspective of life, Their experience of Life Changes significantly.And that's what I'd wish for new grads for anybody is life's great.And it happens for you doesn't happen to you.
So that super positive point of view, is that, does it get exhausting?But I'll tell you why, because I try to be more like that, but then often other people don't want to hear it.And some of these bursts of, they want to be pissed off.They don't want you to say, well, my wife says in her family, they used to call it.
The Glad game it.She'll say, don't play the blame game with me.I'm Festival, is it not?Okay?To allow yourself a little bit of frustration and annoyance ago?Oh look it's a human emotion.Don't know if it's because it's a challenging like what was good about trailer base knowledge.
That is just friggin annoying.That's just the that's bad.I made a really nice.Like I got, I asked the person where there was a house right next door to it, and I had a security camera.So, I went up and said, hey, I left a message in their letter box saying L is led by God's.
Try to get stolen.If you've got any in footage, could you give me a ring and I didn't expect him to ring.Me ring me back about 10 minutes later and says, Hey listen, no I didn't.I'm sorry, I'll check the carer, tell you what you can leave your R Trailer in our compound anytime you like, that's just unfair.Someone stealing.So what was my gift?
I went from one extreme of human behavior where they're happy to get an angle grinder, out a battery grinder, and cutting my locks off and steal my trailer, but there's great people as well.So that was kind of or the gift to me in terms of feeling frustrated.Mad and things like that.
Know you must feel that frustration.You must feel a man.That's okay because that's just energy like feeling.Frustration is just an energy if you go, I'm not upset.I'm not.Upset, you know energy is getting stored, you some kind of competition you're upset.So what actually do is you actually go the other way you exhausted.
So you actually feel more fresh.You can't sounds distorted.I just want them.I'm so frustrated.No, that's not enough.Go even deeper.Here's how frustrating.If you do this internally, here's what you're going to find after about five minutes ago.Huh?I don't feel frustrated.
I'm spent.Yeah, and you can exhaust it.The cool thing is You can change that but you are responsible for it.The minute you hand that to someone else game over.It's wrapping up there, that's called them, thank you so, so much.We could go forever.
I could have so many fish have to go for a sieve and thank you, take a microfiber with.That's okay.We promised you more details about accelerate practice candy.
There are two programs that I think are really useful.The first is the vet dental academy.We've talked about Dentistry before on the red fault.And about how many of us hate industry.But the reason for that, probably being that we kind of suck at it.Sam has a program to change that the devil Academy addresses.
The Dentistry problem from The Roots up, sorry, bad pun.But it explains away beyond that.To be a complete mindset reboot around the industry for the entire team.From the people, on the front desk, who speak to your clients about the industry, to the nurses, who do the checks, and all the way to the person resting out or maybe elegantly liberating after you've done, Of course that nasty people.
The course has a technical Dentistry skill section with the series of video tutorials, hosted by Master Dentistry teacher dr.Anthony kiaba, one of the only ways in the world who has degrees in both its sides and human Dentistry, Anthony handholds you through a process that addresses all of the common sticking points that you haven't counted and will encounter as a bit dentist, including a, how to function that you can access even mid procedure, like a little Dentistry panic button, but it doesn't stop.
Up there.There's no point being a gun dentist of you and your team don't believe and unable to communicate the importance of proper.Dental Care to clients, Sam summarizes.The goals of the course, as number one, increasing the leaf in the why why Dentistry matters to your patients for the entire team to technical skills?
From Hands-On Dentistry to talking to clients about it, three business skills turning your newfound, passion and knowledge into profit and hopefully better wages, right?The second program that we need to talk about, is the accelerate Mastermind group or AMG.
This one is for practice owners and it's the full monty.The stuff I ranted about, at the start of this episode, this is the thing that takes red businesses from places where people just go to work and can't wait to get home, and eventually leave to look for greener pastures.And a place where buses lie awake at night worrying about it, falling wages.
And how the hell will I be able to take a holiday or spend more time with the kids and it transforms them into places where people flourish us owners and their teams.Sam says that it's 20 years of advancement packed into two years, but I am G is a commitment and it's not something to take on without doing your homework, you've heard Sam, you know, what is about, but what about results.
He said it himself.Don't get a coach was out talking to the people if coached.So I started the process for you by chatting to a couple of people currently enrolled in AMG before we get into that, here's the deal.If you need help, call Sam links in the show descriptions or book a At accelerate practice, academy.com, or if it's your boss that needs help book a call for them and gold soon because a mg9 is starting like now.
It's August, 20, 22, and we release this.So if you don't want to wait until next year to start the transformation and don't dilly-dally, then tell Sam that you heard about accelerate practice Academy on the way it felt.Because number one, it means that I get paid.And number two words, wait fault will be like a secret handshake that unlock special privileges starting with The a free 15 minute coaching session with Sam.
I've done this over coffee with Sam, and my head is still buzzing with new ideas and enthusiasm month later.And Sam will give you free access to the first four modules of the Dentistry program.If you're a bit on the tools, the one you really want is the extraction guide.Just that one module will reduce your average swear word per hour at work by about 50 to 80% if you still not sure have a listen to dr.
Frank Condon and dr.Erica Kennedy.Who are OMG members to tell you about their experience, what's good about it and even who it might not before, We've just been doing two years of accelerate Mastermind group.
We were in number seven, like the seventh intakes are a mg7, the second time, we've gone round.We've included a much larger Group which includes all the practice managers and vets that we think of got leadership potential and with engage them in the process.And that's kind of changed our lives.
Really, to be honest, what was the trigger for you?That you went a little bit outside, help?It was the problem that you needed to sell the The was who brand new business owners.We kinda don't teach you much about writing a vet business in that school, as I'm sure many practice and it's a work that one out, probably the hard way to me.
It was a lot of years of doing the same thing and not feeling like we'd make significant change and it always had this goal when I joined as being a kind of unique business with happy staff and being well paid, as that switch is goes against what everyone tells us Hangin nurses.
Well, I mean you have really good admin and staff and nurses it.Come into the system.And then after a few years, they realize they can get.Well, paid elsewhere and so trying to change the structure of your business, make it a place that people want to work.Making sure I don't become bitter because I'm doing the same stuff over and over and over.
We bought the clinic in July 20, 20 and Chaos.Obviously, when you buy it, the clinic Penn State Duma covered pandemic with everything changes and Kev, but I just knew That the first 23 years would have just gone by and been a blur.
And I just knew that we would be making mistakes if we didn't get on board with some sort of a business type coaching, but you just need to like be able to just not get so bogged down and stressed by the business.I know that being a vet like a practicing veterinarian is not my soul passion in life.
I haven't always wanted to be that since I was a little kid.Did anything like that, which lots of people do.So I didn't want to just by a clinic for the sake of buying, the clinic I had to do it for it to be fulfilling my passion.Both the fact that we didn't know where we wanted our business to be but also if we did know, how would we get there?
So we just needed to know more about running a business and what we didn't realize I think was the influence that the am G7 had on our mindsets.Which sounds a little bit esoteric, but has been very important to the five of us.
It's sort of hard for someone My Generation.I think I'm fairly open, minded and spiritual, and all those sorts of things.But, I mean, really, I've grown up.You just go to work, you work hard and if you work hard enough and get enough dumb, things done in the day, you make a small profit at the end of the day and I guess you start off doing the AMG thinking.
Well, we'll just make that profit bigger.But what what was the benefit that?Benefit to us that we didn't realize was the mindset and how that influenced our approach to everything.I am Jay gives you the confidence to prioritize and value that time.
You're setting aside as a business owner because you time is just hugely valuable and I think you need to Value it very highly, you've got you ten thousand dollars an hour, kind of work.And you've got your $300, an hour.Work is a practice owner setting that time aside is important.
And yeah, that's what I loved.Was that a consideration for you when you were considering I'm joining AMG, the time thing, I know at what tends to happen and again we're trying to record this so that people who are interested in getting some help with it.Same G or somebody else to have the make that decision.
First thing that I think when I look at joining a coaching program or anything for whatever businesses for I don't have time for this.Am I gonna have the time to join the sessions and implement the stuff that I'm going to learn?I think in response and I understand yet people obviously Looking at these program and thinking what am I going to go away for two days?
Four times a year, the Gold Coast or wherever count Earth.Am I even do that?Haven't had a holiday in five years.I think he cannot afford not to like that time away from the business being in the business of looking at the business, is you have to do it.
If you don't make the time for it, you never do it.And it does seem like a lot of time, but everyone's busy and it's just priorities and I really can't afford not to, I think, is in a standout mind shift change for you personally.Frank Frank before AMG, Frank post ordering a Banjee.
What's the difference?I still have similar frustrations and impatience to get things done, but I think I am G7 gave me more confidence and I think that's the comments that I've heard from the other partners.We grew in confidence.I think this time around, we're much more focused that confidence has helped us focus on certain things.
A lot more and we're still struggling to implement change, like every Clinic does.But we've got more confidence, we've got more support around us and we're more focused to get it done.So, I think if I had before and after passive before active after, why AMG you said you looked at a few programs, think the monthly coaching was and having it like a structured monthly coaching, like it's kind of sit inside.
We're going to go teach you how to do this in the least.Things that they teach you how to do in this the tools I gave you.And I guess just knowing that been around for a while I heard about IMG when I was a new grad, I worked at Stanford that care and my boss they're cursed and whether it she'd done AMG and I really from an employee perspective back then noticed the difference when she started doing that program became became a really nice place to work.
What sort of changes did you see?I think the main changes are I saw would be in the flow of how things worked.Made a huge difference.The other difference I really noticed was having like those goals in the morning huddle that really made a big difference.
I think it's not always like a major seismic shift in what you're doing and then also just having like everyone focused on one thing.Yeah really made a big difference and also like we opened up the conversation at when I was a new grad assistant, other Clinic about turnover.
What actually is our goal for turnover?For the month.And that back then, even probably more so than it is.Now was quite a not discussed topic, discussing financials with your staff, just didn't happen.Yeah, we just thought I'd like to talk about money in general in the profession, right?
It's a dirty word, it's completely dirty word.And as a business owner, the idea of saying to your staff looked with made x 100 thousand dollars this year, this is our goal and that could be really awkward for some people whereas I think I am G teachers you actually the benefit of doing that and getting everyone on board and the understanding of ever and in the clinic of we need to make money.
Like will we all want to get paid really well?New grads want to get paid really old Witnesses.Want to get paid?Everyone wants to get paid well.So it's important.Like we would as canoe Clinic.I noticed no way.Will we have ever discuss that with stuff and so I guess, yeah.
Going back to When I was in you, grabbing the clinic called, was that joined?OMG, I distinctly remember that discussion about monthly turnover and kind of where we were at and tracking that as a clinic.And that, yeah, that stuck with me and it was great because then we all had a goal.
One of my ex-partners, he if I could summarize it.I think he thinks that by being a vet you make money and I think sometimes that's wrong and I wouldn't have been able to articulate that three years ago.Go.I feel like I work pretty hard and I'm ethical, but I just didn't feel like it was rewarding enough.
So I think sometimes those people are might be just happy cruising along and not thinking too much about the standard that they're operating at the profit level that they're making.I mean we really we're a business and we say oh it's the lifestyle or we love working with animals, we love working with people and those things are true but I'm a bit over that.
That doesn't pay my mortgage.I think that's part of the benefit of the program is that you feel is confidence.Being both compassionate but kind of Ruthless when it comes to the profit of your business.I mean we have these great people that work for us and 50% of the Vets are leaving the industry and nurses are moving into human nursing or into Administration and on 30% higher wages and what we're paying them.
And you think well, I want to keep these really good vets.Why are they leaving the industry?It's not because they hate us as a business.And why are these nurses and admin staff leaving?We really want to keep them and pay them what they were.Worth.So that's probably my motivation and when you think about that is he well actually, why are we doing this?
Well, we're doing it to enrich people's lives, both their health of their pets, but also their own lives personally.And and as business owners, we're trying to enrich our own lives.I've got three kids.They're all wanting to go to university.I mean, I don't want to put too fine a point on it, but the reality is that we need to live in a way that supports the lives that we want to have, and I don't always think that's Allow themselves to think that way, I don't feel unethical.
I don't feel I lack compassion.In fact, I think I've got lots of compassion and empathy, but I still need to be paid.Well, it's a worthwhile and I think our nurses do some people are uncomfortable having.Those conversations AMG, has helped us all have those conversations together and think it's acceptable.
Did you have any reservations that all going into this process is Google for Madonna's going to work?I don't I have reservations.I am I'm very skeptical about it as well but I'm also I think all of us were reasonably self-aware enough to know that the business wasn't doing what we wanted to do, and I'll for years, I'd sort of struggle with different things.
Like, we need to do this more.Can we do these?What about this?But never really getting anywhere with the other partners or or with myself like I would have an idea.Follow it through and think now that's not going to work.So not skeptical.Cautious.I think in the previous times we've done things like this first thing you need to do is increase all your fees by 30% and and I was kind of thinking that AMG would be a little bit like that, that they would just come in and say, well, the way you're going to go from 12 percent, net profit to 20% net.
Profit is just increase your prices and I felt that's what I was probably concerned about.I was skeptical about that approach.So maybe if I think about it, we were kind of ready for something more than just a straight business coaching system.Is anybody that you think man?
Not this is not for you.If you are X.Y Zed.Now I think that there's definitely some people that just shouldn't even bother and that would be if you are one of those people that say they want change but really deep down don't or particularly, if people are, you know, quite defensive about accepting advice or being vulnerable.
If you I'm really defensive about that like it might be the best thing you've ever done actually enjoying it, because it'll knock those walls right down.There's some pretty broad discussions that can be hard and it's all as they say out of a place of care and it is, it's great.
There's a lot of stuff within the AMG that I find uncomfortable, you know, all the mindset stuff, but it's helped me understand why I think the way I think and I think those things things make us a better place to work at the moment.
One of the big changes is the confidence.We've got and that the fact that our staff currently like working for us, which is why is he not the norm in our profession.So that's a win in my book.A lot of people looking at this program will look at all the great things and what it does and then find out how much it costs a month.
And that's a really massive hurdle for most People to sign up to it and certainly his new business owners.It was like the significant amount of money too fast to commit to and it's a commitment.You gotta sign up for to be.
If you can't say, oh, we'll try the three months and we'll stop.No, it doesn't work like that.Like, it's a bit of money to Fork out every month, but you can't afford not to, you'd literally, it would save you four five six times what it cost easily.

Dr Sam Bowden